The excellence of terroir products requires hommes et femmes de terroir, men and women with intimate knowledge and great respect for their unique parcel of earth. The French tend to hold these grounded persons in higher esteem than financial traders and investment bankers. If you were to ask an homme de terroir about his terroir, he might tell you a tale, or recite a poem as if it were about his beloved mother. A winemaker will fashion his wine according to his idea of the te